Projects / Yahoo! Brickhouse

Yahoo! Brickhouse

Product leadership inside Yahoo's rapid-innovation studio in San Francisco, where small teams could find, prototype and launch new products.

A Brickhouse workshop wall covered with Post-it notes and sheets headed Everything Real-Time and Real-Time Social Stuff.

Brickhouse was Yahoo's answer to a very 2008 problem: how does a company with a hundred million users still move like six people in a garage? The studio was set up as a semi-detached skunkworks — small teams, short leashes, real users, and permission to ship something and find out if it mattered before anyone had time to build a committee around it.

As product lead there I worked across a run of small, fast experiments — Fire Eagle among them — each one built to answer a specific question about where the web (and Yahoo) might go next, rather than to hit a roadmap line.